SLF

Privacy Policy

Here are some key points about our privacy practices

  • • We are an AI-powered platform that provides personal styling, shopping assistant and wardrobe management services.
  • • We make personalized recommendations of clothes (or provide advice if the items match your style and fit your wardrobe) and ready-to-wear outfits by analyzing a photo of your face (complexity and shape of facial features), as well as your figure type, height, and other parameters. We also make recommendations of clothes that can help to visually correct your figure. To use this service, you provide us with measurements of your figure. To use the ‘How to Wear’ and ‘Wardrobe management’ services, you can upload any photos of items you have, and the application will generate outfits incorporating them (all the above together the ‘Purposes’).
  • • To make sure our services are run smoothly, we use third-party providers – for example, Amazon Web Services for cloud storage. All such providers are bound by our mutual contractual arrangements and are not able to use your data for any purpose except the one SLF tells them to.
  • • We use the photographs or any other personal information you provide us only in accordance with this Privacy Policy and the Purposes.
  • •We take reasonable and appropriate measures to protect your Personal Information from loss, theft, misuse or unauthorized access.
  • •You have full control over your data. You can always access, correct, erase, and update your Personal Information by writing to us at SLF@shoplocalfashion.com
  • •We believe in transparency and open dialogue.You can always contact us at SLF@shoplocalfashion.com.

1.Intro

This Privacy Policy explains how SLF (“SLF” or “we” or “us”) collects, stores, uses, transfers and shares Personal Information from our users (“you”) in connection with the https://shoplocalfashion.com/ including any products and services related to it (“Website”) and the SLF mobile applications on iOS and Android designed for the Purpose (“App”) (all collectively, “Services”). SLF is the ‘data controller’. SLF is committed to protecting your personal information while you use our Website or App. We may change this Privacy Policy from time to time. If the changes are material we will notify you. If permitted by law, your continued use of the Services after this policy has been updated indicates your acceptance of changes made. If you do not accept the terms of the Privacy Policy, please do not use the Services.
CONSENT TO PRIVACY POLICY. CONSENTING TO OUR PRIVACY POLICY DURING REGISTRATION, YOU CONSENT TO ITS CONTENTS IN ITS ENTIRETY, INCLUDING THE PROCESSING ACTIVITIES THAT RELY ON CONSENT AS A LEGAL BASIS (INCLUDING BUT NOT LIMITED TO PROCESSING OF YOUR PHOTOS TO IMPROVE OUR RECOMMENDATION ALGORITHMS).FAILURE TO ACCEPT THIS PRIVACY POLICY MEANS THAT YOU ARE NOT ALLOWED TO USE THE SERVICES.

2. What Personal Information do we collect?

We collect personal information appropriate to the service you choose to sign up to. ‘Personal Information’ refers to information that can be used to identify you (whether alone or in combination with other data). We may collect the following Personal Information directly from you: Photographs via your camera or camera roll (with your direct permission), figure measurements, body type, height, gender and other information provided by you when using the Service, or information contained in your social media account (if you choose to connect your social media account). We access only the specific images you choose to grant us access to using the mobile application; we do not collect or store your photo albums, even if you grant us access to them. Account registration information: email or social media account log-in details, username, first name, surname, age, gender and password (if using the email to register). Onboarding questions: your usage goal, brand recommendation options, your style and other relevant data. Payment details: if you choose to subscribe to our paid service, we may collect your name, ID number, post address, and financial data such as a bank account, credit card number or apple ID if you use in-app payments. Optional Personal Information that can make the Services more personalized. This may include: profile picture, your location, gender category of clothing, clothing size, favorite colors, price preferences and other information. We may also collect certain Personal Information automatically: Application usage information such as information about how you use and interact with the Services, including your preferred language, the date and time when you first installed the App and the date and time you last used it, your onboarding path (e.g. the source you found us from), certain geolocation data (if permitted on device level). Data we receive from third parties – websites, services, and products when you interact with Social Features of our application. Purchase history such as confirmation that you are a paid subscriber of the App. Social media information, if you choose to log in to the Services via a third-party platform or social media network such as Facebook or Instagram, We may collect information about you from that platform or networks (for example, social media ID) in accordance with their own privacy and/ or cookie policies. Device data, such as your computer and mobile device operating system type and version number, manufacturer and model, device ID, push tokens, Google Advertising ID, IDFA, browser type, screen resolution, IP address, and other information about the device you are using to visit the application. Please note, that on certain platforms we may need to ask your permission to access your device identifiers (e.g. IDFA) Data associated with the Cookies Policy.